Political Brands in Social Media

Since the 2008 Presidential Election, my involvement in the politics has grown exponentially. Through the multiple volunteer positions I held and increased awareness of the political world, I saw how marketing influenced decisions and sometimes, the path for many elected officials. In today’s politics, the word politician is synonymous with ‘brand’. Stanley Hainsworth from Huffington … Continue reading Political Brands in Social Media

Comcast Customer Service in the Mobile Era

Comcast Corporation is the largest telecommunications provider in the US. Headquartered in Philadelphia, PA., Comcast continues to dominate the media landscape with its many acquisitions in digital media and a large merger with NBCUniversal in March 2013. However, scandals continued to plague the company through its notorious customer service department as summed up by the … Continue reading Comcast Customer Service in the Mobile Era